• # Sheikh Aziz
  • # 6 January, 2024

How to Redesign an Existing Website in the Right Way?

So far, we’ve understood the significance of a professional and modern website over the last two decades. In the digital age, your website serves as the face of your business. However, it is not uncommon for your website to lose pace with your business’s growth. You may notice it being outdated, low conversion rates, slow load times and your digital marketing efforts not paying off. 

Such a situation can give your customers the wrong first impression. So, what do you do? Reevaluate, redesign, revamp! Your website needs a much needed face lift, and we’re here to help make the process a whole lot easier. 

Let’s get into it. 

1 – Identify the Problem 

Redesigning your website helps enhance user experience, improve your brand and boost your business by making it more accessible and appealing. You don’t need to necessarily change the entire website, but only where it lacks, for instance if your website is built on shopify you can get service of shopify website redesign experts. Evaluate your websites current performance, and identify key metrics such as

  • poor user experience
  • not being mobile-friendly
  • inadequate SEO performance
  • inconsistent branding, etc. 

This data will assist you in setting performance benchmarks for the redesign. Make sure to take special care of VIPs (very important pages) of your website for a smoother user-experience. A SWOT analysis can help in the process of analyzing the overall effectiveness of your website. 

2 – Develop a Content Strategy 

focused on using valuable and relevant content to drive profitable customer or client action. While not a one-size fit all solution, a solid content strategy can

  • build brand awareness
  • increase website traffic
  • generate new leads
  • improve customer retention

Or actually help you achieve any goal that is most important to your business. 

3 – Add More Functionality 

Your audience is habitual of using their devices intuitively.  Identify any gaps in the functionality of the website. For instance, you can add a chatbox to the product page so that your customers can reach out to you with ease, or remove a misplaced CTA button that might confuse them. If you lack in-house resources, consider hiring a website development company to handle this task for you. Make sure all features of your website meet all of your ultimate business goals

4 – Focus on SEO 

Technically, SEO determines how quickly and easily your potential clients can find your website. SEO focuses on user intent, and for that you really need to wear the user’s shoes. Glaring mistakes in your optimization can make it difficult for Google crawlers to locate your website. These errors include 

  • Poorly used HTML tags
  • Irrelevant keywords
  • Graphics without alternative text 

SEO tools are useful for website redesigns as they help evaluate performance and ranking. 

5 – Stay Safe with A/B Testing 

We often come across horror stories of failed launches and hope they weren’t our own. Which is why it is better to be safe than sorry. Fundamentally, A/B testing compares two variation of a website, app or program. You had built your website on WordPress but Shopify might be a better solution for your needs, or vice versa. A/B testing is required at every stage of journey. It can help eliminate false assumptions of following a design that does not fit your brands goal. It can be something as simple as changing the color of the “add to cart” button to see which one has a more positive impact on user behavior. 

Final Note 

Digital world evolves so quickly, making an effective digital strategy important. Websites are the most critical part of the success to any brand’s digital presence. Before you start your redesigning journey, remember your goals and ‘why’, which will keep your project on track.